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Kit Release Alert: World Cup 2018

Christmas has come early this year- as adidas have released previews of a locker full of World Cup kits for next summer’s tournament. Let’s take a look…

Lionel Messi wearing the new Argentinian kit


These World Cup kits are flying out thick and fast. Adidas are getting way ahead of the game by releasing a whole bunch of international kits for us to feast our eyes on before the tournament starts in a distant 9 months’ time.

Cudrado wearing the new Columbian kit
2017. Cuadrado modelling the new Colombia home shirt. Image:

World Cup kits are usually released in the year of the tournament, so we’re scratching our heads as to why we’re being treated to this treasure chest of international kits in November: maybe we’ve been very good this year.

We took a good look at the European home kit releases for Russia, Germany and Spain yesterday, and we were very impressed with the throwback style adidas seems to be adopting in all of its designs for the 2018 World Cup.

As well as European kits, we’ve also got some from the American and Asian continents to treat you with. So, without further ado, let’s take a look at some more stunning adidas World Cup kits:


Columbian Kit
2017. The new Colombia kit reminds us of something... Image:

Instant flashbacks to the most iconic Colombia shirt of all time – the 1990 Italian World Cup edition. The famous retro 90’s design has been recreated with a modern geometric pattern with blue and red graphic designs on the side of the kit portraying the famous national colours.

Rodriguez wearing the new Columbian Kit
2017. Could James Rodriguez be the one to lead Colombia to glory? Image:

The collar is imprinted with the sign-off “Unidos Por Un Pais” (United as one Nation) which is a nice touch by Adidas.

James Rodriguez has come a long way since lighting up the 2014 World Cup and winning the Golden Boot, and first impressions are spot on with Colombia’s new kit- so we can’t wait to see it in action next summer.


Kagawa in the Japan Kit
2017. Borussia Dortmund’s Shinji Kagawa will step out in the new Japan kit in 2018. Image:

The Japan home jersey takes inspiration from handcrafted Japanese Apparel Design. But what on Earth does that actually mean?

Japan Kit
2017. The Sashiko stitching technique inspires the new design. Image:

Well, the graphic is supposed to mimic the traditional Japanese craftmanship of ‘Sashiko’ stitching technique, made with rough white threads on an indigo dyed base. We’re still not entirely sure what that entails – but we absolutely love it.

In short, it looks damn good. The shade of blue, the hues of red and white, the sign-off on the neck area celebrating important moments in their history; everything comes together perfectly to make yet another great adidas football kit.


Di Maria in the Argentinian Kit
2017. PSG winger Di Maria wearing the new Argentina home kit. Image:

Celebrating the AFA’s 125-year anniversary in style. Adidas have payed tribute by subtly incorporating laurels, the key element of the Argentinian coat of arms into the iconic blue and white stripes.

If you’re thinking; ‘Hang on a minute. There aren’t any laurels in those stripes’, don’t worry, because we thought the same.

The laurels are executed in a modern pixel optic to offer a contemporary look. An embossed sign-off combined of laurels and the number 125 also features.

Argentinian Kit
2017. Argentina have one of the strongest squads on paper. Image:

The retro looks are on point with adidas’ new releases, and we can’t wait until the rest of the World Cup football kits are released. Let us know what you think of the new kits in the comments below!

Chris is a huge Manchester United fan and an avid Draft Fantasy Football player.