Nike Hypervenom GX: 20 Years in the Making
To celebrate the 20th anniversary of the 1997 Air GX boots, Nike have replicated the infamous design on the Hypervenom Phantom III. Offering a mouth-watering blend of iconic colourways and modern technology, this is a masterpiece you don’t want to miss out on…
They say that the best place to start is at the beginning, so we’re going to do exactly that.
Let’s hop into our DeLorean’s, get up to 88mph and rewind the clock back 20 years to 1997, when Nike’s iconic Montebelluna facility was on the verge of unleashing its very first football boot. The small, cosy town in the northern reaches of Italy had just opened its arms to welcome the new factory, adding it to a community that was already renowned for its skill with shoemaking.
Since those days, Montebelluna has played host to some of Nike’s top innovators, creators and craftsmen, as the factory continues to produce stunning pieces of footwear even to this day. With some of the world’s most famous silos and football boot designs coming out of that facility, it’s really no surprise that the guys over at Nike are keen to pay homage to its significance.
The influence of the facility was clear to see from the moment its debut football boots were brought out of the gates and shown off to the rest of the world. Bearing a dazzling black and dark blue colourway and proudly displaying the infamous Swoosh, the Nike Air GX boots are now some of the most iconic in football.
It was this debut design that really put the Montebelluna facility on the map, and set it on its path to becoming one of the most famous football boot facilities on the planet.
However, you’d be forgiven for looking at the Air GX today and reacting with little more than a downward turn of the mouth and a quick shrug. When you look at the flamboyant, intricate designs that have become the norm in the world of football boots today, you could even say that the boots are a little tame by the standards we have become accustomed to.
But, back when they were released, these boots were true pieces of innovation, and should even stand to take some of the credit for the edgy designs we can enjoy so frequently today. The clear branding acted as a precedent for things to come not only from Nike, but from other competing boot manufacturers. After all, when was the last time you saw a pair of adidas boots without the Three Stripes?
It was these boots that established Nike as the innovative, edgy brand that we know today, with even the name “GX” giving a nod to the arrival of Generation X. In other words, these boots were for the next generation of young footballers… and they loved them.
Now a full 20 years later, Nike are celebrating the powerful impact of these football boots by replicating the design on the Hypervenom Phantom III. Offering a mouth-watering blend of iconic colourways and modern technology, this is a masterpiece that you don’t want to miss out on.
Featuring the same splashes of colour as the original (but this time also available in red) the new releases also feature the Hypervenom’s unrivalled technology. Featuring an effective mixture of Flyknit and K-leather, these boots don’t only look good, but also give players everything they need to stand out on the football pitch.
But what makes the new Hypervenom designs so special are the small signature details incorporated within the design.
The boots were once again designed and crafted in the Montebelluna factory just as the originals were, as Nike’s top creators follow in the footsteps of those that came before them. If you look closely enough, you’ll find the Montebelluna crest and Italian flag stitched into the fabric, with the latter also making an appearance on the side of the boot.
These boots are so much more than a fashion statement: they’re a fitting salute to the impact Montebelluna has had on the football boot industry. Additionally, they’re a signal that Montebelluna will stay at the top for years to come and still has plenty to offer.
Having said that, they also allow players to do their jobs. We all know that Hypervenom boots are engineered for strikers and forwards, and these new releases are certainly no different. You can see them in action this weekend when Inter and AC Milan clash at the San Siro, where Mauro Icardi and Andre Silva look set to show them off in a fiery encounter.
So, what do you think? Do you love the new designs as much as we do, or is it impossible to replace the iconic Air GX?
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