Should the adidas Predator make a return in 2017?
It's one of the greatest football boots of all time. Here's why the adidas Predator should return...
TIME FOR THE PREDATOR TO BITE BACK?
You only need to be a passing football fan, to know of the adidas Predator. With a lifespan that ran for 20 years from the mid 90’s, the adidas Predator is synonymous with some iconic players and moments in footballing history. Beckham’s half-way line chip against Wimbledon is an early moment that springs to mind. Just like Beckham, countless other great players became associated with the revolutionary boot over time. Raul, Del Piero, Kaka, Gerrard...Nicky Hunt (?) and of course - the master of control; Zinedine Zidane. His famous goal in the Champions League Final of 2002 showcased the Predator Mania like no advertising campaign ever could.
After 20 years at the top, the Predator was discontinued in 2014. Tears were shed, hearts were broken, confusion reigned. Adidas replaced some of their top end lines with the adidas X and Ace. The Ace; which focuses on ‘control', was seen as the more natural successor to the Predator. To adidas’ credit these two models have provided great success; the laceless Ace 16+ Purecontrol being a particularly innovative step, whilst the 'X' model encouraged players to attack with a bold new direction and as adidas put it, "Cause Chaos". However, has the Predator shaped hole truly been filled? Here’s a few reasons why it’s time for its return...
DEMAND IS STILL THERE
It has became apparent that there'll be a Predator release in some shape or form in 2017. After the 2014 series of remake releases; a champagne colourway of the Predator Mania version (with additional sprintframe soleplate) has been circulating on social media. One would assume this would be somewhat of a limited release. If you remember how quickly the Revenge Pack sold out, then you'll need no reminder of how frustrating that may be! You only need to look at the reaction on social media to see that demand is still sky high. Whether the champagne Mania will form part of another release is anybody's guess, but we think it's time for a totally new Predator model to be reintroduced. Tongue included.
The success of adidas' new models is proof the timing of adidas' Predator 'extinction' was probably justified. The time was right for models such as the Ace 16+ Purecontrol, and more recently Glitch 16, to breathe new life into the market. However, by 2017 those designs will have had time to make their mark. The players, both professional and recreational, who prefer their boots with more traditional aesthetics may be appeased by the new Copa 17. Despite that, there's still something missing. The adidas Predator was synonymous with aggression, power and control. The clue is in the name. Boots with bite. A completely new design, inspired by previous models would suit us just fine. A blend of Accelerator and Mania would be a dream in our opinion. Take a look at our 'What the Predator?' above. Inspired by some of the best Predator designs; we slotted them all together. What do you think?
POUND FOR POUND QUALITY
While the top end game is all about speed and agility, the Predator's biggest fans lie somewhere a lot lower. Your Sunday League Beckham's and midfield generals. Defenders keen to leave a mark. Less so about speeding across mud strewn bogs, more so about looking like the Dog’s danglies. Tongue down, chest out. Smash em! It's a big, big market. But while your top end models retail for £250 plus, a more affordable new predator (think £150) would be like printing money. The popularity of the lower range models such as the tongued up adidas Gloro 15.1 is proof the market is there. A new Predator would slot nicely in between.
Right, enough rambling. Some things are difficult to put into words. The Predator just needs to come back. Simple as. Clean and functional design. Black, white and red. Three stripes. It shouldn’t be up for discussion. We think there's a surprise lurking at some point next year. But we're not sure what...
Adidas, if you're reading; re-release old models but with continuous stock a'la Copa Mundials. Design a new one - with traditional values in mind. Give us more remakes - lots more! Please! Something. But lots of it! Thank you. We'll leave you with a concept we made earlier to let your imagination run wild...
What do you think? Should adidas re-release a classic Predator line or deliver a whole new Pred collection? Let us know your thoughts below. Make sure you follow us on Facebook, Twitter, Instagram and YouTube! Stay tuned to Hand of Blog for the latest news, concepts, blogs, quizzes and reviews.