Behind the scenes at the Lionel Messi signing
We were lucky enough to head over to Barcelona with the team from Icons for a very special day, a signing session with the legend, Lionel Messi.
As I drove down the A1 in torrential rain to FOOTY.COM HQ, another wet day in the North East lay ahead. Or so I thought. By 10pm I was in Barcelona, enjoying a warm night, as the atmosphere of the UEFA Champions League clash with Atletico Madrid spilled out of the Nou Camp and onto the city's streets. Our friends over at Icons.com had given us an invite to join them in the Catalan capital to get an insight into the workings of a player signing session. The player in question: Mr Lionel Messi.
Home of one of the best club sides in the history of the game, with arguably the greatest player to have kicked a football, the journey to the airport required regular pinching.
Being a frequent visitor to the Icons.com website, I was intrigued to see what goes on behind the scenes at a signing. After meeting Ali and Ben at Heathrow, the first task was to help with checking in of a number of packed suitcases, all of which were full to the brink with Messi memorabilia to be signed. From his latest adidas boot collection to a range of Barcelona and Argentina shirts, UEFA Champions League balls and glossy photo prints, the Icons team took a wide range of products ready for the Argentine’s penwork.
Once we had landed in Barcelona, the breathless Catalan commentary of the night’s match blared through the taxi’s radio, as we used our best broken Spanish to get the driver on our side. The hotel Icons put us up in was a stone's throw away from the Camp Nou, meaning towards the end of journey the surrounding streets were filled with endless queues of mopeds, carrying relieved and joyous Cules late into the night. After more trolley pushing and the hotel bellboy’s help, we retired to the hotel bar, filled with the debate between fans. A quick night cap and a briefing for the next day’s signing rounded off a day which had started with a quiet, rainy morning in the office.
With signing day upon us, there was no time for a lie in and we were locked away in the hotel’s store room, preparing the cases and deciding what needed to be taken as a priority. It was the “less glamourous side of the signings” I was told, but as a Messi disciple and football merch geek I was like a pig in muck! Selections of football shirts and boots were asking to be jumped into and drooled over. Composed and professional, I managed to hide my excitement, just. As the deadline loomed, we met player liaison officer Jesus, Icons Founder Edward and CEO Dan outside of the Barcelona training ground and dissected Atleti’s defensive resilience, which would help them later progress to the semi final. Bumping into Pep’s superstar agent brother Pere Guardiola and a handful of other important figures, the team were escorted into the training centre to get the session underway.
Having been signed to Icons for over a decade, making it one of his longest running commercial relationships, Messi knows what to expect when he’s faced with another Icons memorabilia signing session and he quickly got about his business. Icons exclusively produce the official Messi signed range as part of their license with the Argentine superstar. He breaks from the rhythm of signing to get his photo lifting a signed Wayne Rooney shirt that he’s received from the England captain, smiling with that grin we’ve come to recognise after more than 500 career goals.
The session draws to a close with Messi needed elsewhere, those five Ballon d’Ors won’t polish themselves you know. With yet another successful session in the bag, we retreat back to the hotel bar as the team celebrate. Messi is just one of a glittering list of current players which sign for Icons, including Neymar Jr, Luis Suarez, Cristiano Ronaldo, Gareth Bale, Sergio Aguero and many more. Not a bad forward line to have on your books! As the dust settles from the Messi signing, we relax with a meal in the shadow of La Sagrada Familia, unwinding as each Wolfsburg goal against Real Madrid raises a roar from the locals. We could get used to this!
It’s been a whirlwind 48 hours for FOOTY.COM, but for Icons it’s simply another day at the office. They’ll do it all again before long, as they met Eric Cantona in Lisbon and Gareth Bale in Madrid before April comes to end. The team also reveal which players are on their radar to sign next, what affects their choice and whether the enigmatic Ronaldinho is within their grasp.
From logistically planned trolley runs to preparing products for smoother signings, it’s all in a day’s work, in the crazy job that is chasing footballers around the world. As FOOTY.COM has come to realise, there’s a story behind every signing. We can’t thank Icons enough for inviting us along to their private signing session with the most in demand footballer on the planet. The care and effort they put into organising every aspect of the signing, from their planning, unrivalled authenticity they strive for and their relationships with players is something to be inspired by.
Click here to check out Icons’ exclusive official Lionel Messi signed memorabilia.