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Wonderkids star in FOOTY.COM's back to school campaign

We recruited a team of 10-year-olds to star in our latest back to school campaign, alongside YouTube and Jaackmate legend Robbie Knox.

Wonderkids star in FOOTY.COM's back to school campaign

For our latest campaign focussed around back to school, we recruited a team of young footballing wonderkids from the north east (where we're based) to recreate iconic moments from footballing history.

The team of 10-year-olds, who are all involved with Sunderland’s Foundation of Light youth teams, were recruited to recreate some of footballing history's greatest and funniest moments. From Gazza’s notorious dentist's chair celebration to Peter Crouch’s robot, despite having never acted before.


Watch | 'FOOTY wonderkids go back to school ft. Dr. Robbie Knox'


The campaign, which aims to demonstrate to parents that back to school shopping doesn’t have to cost a lot, opens with the schoolchildren enduring a dull science lesson being taught by YouTube star and Jaackmaate’s Happy Hour podcast co-host, Robbie Knox.

At the school bell, the kids then burst out of the classroom, down the corridor and onto the school field to recreate iconic moments from some of their footballing heroes.

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Sam Patterson, Marketing Director at FOOTY.COM said: “The goal of FOOTY.COM is to save our customers money on and off the pitch and that’s becoming even more important during the cost of living crisis which is hitting some families.

“By comparing prices on sportswear products we aim to help shoppers save money by finding them the best deals, even on the latest season's football boots, kits and trainers, which we know a lot of kids want to get their hands on.

“We’re thrilled with our back to school campaign, there are some hilarious moments and the children from Sunderland Foundation of Light were absolute naturals on camera!”

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FOOTY.COM was founded with the sole purpose of making the game more affordable, allowing football lovers to search, compare and save money on products from the world’s leading sportswear brands and retailers.

Whether it’s the latest kit, boots, or equipment, FOOTY.COM conveniently and impartially compares prices on 80,000 football products, making it easy for fans to make savings on and off the pitch.

Kevan Thorpe

Quintessential grassroots journeyman. I've had more "you look like Gareth Barry" comments than I have career goals.