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FOOTY x Nike video campaign supports girls grassroots game

We’re showing our support for the next generation of Lionesses in our latest campaign with Nike: ‘Build A Fire. Light The Match’.

build a fire light a match footy and nike womens euro 2022 campaign

We recruited a young footballing hopeful to star in our latest campaign working with Nike and ex-pro Samantha Miller, all centred around Women’s EURO 2022.

Holly Chater, 12, from Newcastle-upon-Tyne, is the face of the new campaign designed to inspire women and girls to get involved in football and promote the new England women’s football kit.


Watch | 'Build a fire. Light the match.' on YouTube


Football mad Holly, who plays for Sunderland Regional Talent Club (RTC), shows off her ball skills alongside former West Ham and Spurs player turned content creator and presenter, Samantha Miller.

Sunderland RTC has helped develop some of England’s biggest talents such as Steph Houghton and Jill Scott, as well as current SAFC Ladies players such as Keira Ramshaw, Neve Herron and Jess Brown.

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In the campaign ‘Build A Fire. Light The Match.’ which is taken from a famous Mia Hamm quote, Holly can be seen sporting the new England women’s kit which will be worn by the Lionesses during UEFA Women’s EURO 2022, which kicks off on 6th July 2022.

Holly, who has been playing football since she was a toddler, said: “I loved every minute working on the FOOTY.COM campaign with Samantha. I can’t wait for the Euros to start and support our England team. My favourite player is Lucy Bronze because she gives 100 % all of the time. My dream is to play for England and Man City.”

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Samantha Miller said: ”Holly was the ultimate pro, the standard of her football was incredible to see. I was impressed with her work rate, determination and consistency. It made me excited to see the next generation of talent coming through.”

Speaking about the development of the women’s game, Samantha continued: “The progress has been immense. I’m blown away by the level the game has gone up in so many different aspects. The professionalism, the skills and the eyes on the game now. It’s finally getting the recognition it deserves. I’m looking forward to seeing lots of England fans wear the new England kit with pride this summer.”

Sam Patterson, Marketing Director at FOOTY.COM said: “We’re thrilled to be working with Holly and Samantha on this campaign and to see the new England kit in action. It’s fantastic to see the next generation of talent coming through, right on our doorstep. At FOOTY.COM we believe football should be for everyone, we hope this campaign will encourage women and girls to get involved on or off the pitch, and enjoy a summer of football!”

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Kevan Thorpe

Quintessential grassroots journeyman. I've had more "you look like Gareth Barry" comments than I have career goals.